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Archive for November, 2014

  • Game studio Sleepy Giant pivots to become mobile marketing automation firm Adaptiv.io

    By admin on November 8, 2014
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    Sleepy Giant started as a game operations provider, and then it started making its own titles. But now the company is pivoting to become a mobile-marketing automation company. As such, the Newport Beach, Calif.-based company is changing its name to Adaptiv.io. It has created an event-automation engine, which enables marketing managers to define their marketing and advertising campaigns so that […]
  • iPad Still Owns North American Tablet Traffic

    By admin on November 8, 2014
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    Chitika is out with a new update on tablet traffic across North America. According to the data in question, only one conclusion can be reached: the more things change, the more they stay the same. Once again, despite a flood of new competition in the tablet market, Apple still dominates tablet traffic across the continent. iPad users were behind 79.9% […]
  • Mobile Tech Projected to Rule Black Friday Sales

    By admin on November 8, 2014
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    As you start putting together your Black Friday shopping list, you might want to consider adding a few higher-end items like tablets onto the list. You certainly won’t be alone in that exercise. In fact, the latest industry data calls for record Black Friday sales of tablets, smartphones, and just about anything else that’s cool, connected, and mobile. Best of […]